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The 401k for Ammo: A Conversation with Dan Morton of Ammo Squared

I recently posted an interview with Dan from Ammo Squared while attending the GOA event, and it was great to finally put a face to a company I’ve been recommending to my students for over a year now. One of the biggest complaints I hear in training classes is, “Ammo is just too expensive,” and Ammo Squared offers a practical, budget-friendly solution. Their concept is simple but powerful: set a budget, choose your calibers, and automatically accumulate ammunition over time. Instead of feeling the hit of buying 500 rounds all at once, you can build your ammo supply steadily and consistently, even on a tight budget.

Ammo Squared has been in business for nearly 10 years and has proven its model—especially during the 2020 ammo shortages when shelves were empty and prices were out of control. While many shooters couldn’t find ammo anywhere, Ammo Squared customers were having their accumulated ammo shipped directly to them. Today, the company stores over 20 million rounds across climate-controlled warehouses in Idaho and Texas, with plans to expand nationwide. Their long-term goal is ambitious: building a nationwide ammunition safety net with one billion rounds in storage by 2035. This distributed warehouse model not only ensures availability during shortages but also protects against regional disruptions like natural disasters.

What really sets Ammo Squared apart is how easy they make ammunition management. With over 70 calibers currently available—and more being added based on customer requests—you can even exchange calibers virtually if your needs change. No private sales, no hassle, just log in and swap. For shooters who train regularly, forget to buy ammo, or want to stay prepared without breaking the bank, this system just makes sense. I’ll have their website and my sign-up code linked so you can check it out for yourself. If you’re serious about training, preparedness, and staying ahead of the next ammo crunch, Ammo Squared is absolutely worth a look. As always—stay trained, stay safe, and I’ll see you on the range.

Please feel free to check out the full interview here ——-> youtu.be/fgg1g86lKbo